The Times Cinema is a neighborhood gem that has operated since 1935 in Washington Heights. The Times is known for showing Hollywood classics, and independent, offbeat and unusual films on weekends. We also provide a series of fun Midnight shows on Saturdays. In July, 2007, blues legend Johnny Winter played on the Times stage to a sell-out crowd. Rick Derringer, Philip Walker Blues Band, and David "Honeyboy" Edwards also played here that year.

The Times opened on June 12, 1935 in a former a Pontiac dealership at 59th and Vliet Streets. The Times was Milwaukee's first and only Translux theater (using a process that projected the film from behind the screen) The projection booth was later moved to the back of the theatre when CinemaScope was introduced in the 1950's. The Translux rear-projection system utilized a mirror system that could not be used for Cinema Scope. The seating was also replaced at this time (1957) and the new capacity was 448.

The Times and Tosa became the first Marcus Corporation theaters in Milwaukee. In 1940 Ben Marcus and and a man named Swirnoff purchased them under the name S & M Theaters. Even though Marcus bought Swirnoff out shortly afterwards, his widow maintained ownership of the Tosa building until her death in 1984. The Marcus Corporation then purchased the Tosa from her estate for $75,000.

The Times was purchased from the Marcus Corporation by Vliet Street entrepreneur Sandy Folaron in the early 1990's. Folaron leased the cinema to independent operators until selling the property to Rosebud Cinema owner Jay Hollis in 2005. Hollis sold the Times to David Glazer and Larry Widen on January 3, 2007.

On October 1, 2007, Widen and Glazer purchased the Rosebud Cinema from Hollis.